I'm There for You Baby: The Entrepreneur's Guide to the Galaxy


Today everyone must think like an entrepreneur, whether it's in your own business, a large company or a non-profit organization. Join hosts Neil Senturia and Barbara Bry, a husband-wife team who are two of San Diego's most successful entrepreneurs, every Wednesday from 12:30-1:30 p.m. This funny, insightful program includes interviews with entrepreneurs - some who have made it and some who are still in the trenches; Q&As with legal, marketing and financial experts; and regular features such as Billionaire Update, "I wish that I'd thought of that idea" Idea, The Elevator Ride, the Corporate Hall of Shame and The Donald Trump Watch. Each show includes at least one new rule for "The Baby's Book on Becoming a Billionaire." If you'd like to contact Neil and Barbara, please email them at info@imthereforyoubaby.com.



Recent Shows


A new era for entrepreneurs - Download

Neil and Barbara contend that the Obama administration will lead to a new surge in innovation and entrepreneurship in our country, and guest co-host Randy Broberg, chair of the Technology and Intellectual Property practice at the law firm of Allen Matkins, weighs in on this notion. Consultant Carl Selinger, author of Stuff You Don't Learn in Engineering School, explains how to balance technical "know how" with business strategy and sense!


Published: November 12, 2008


The sky's the limit for entrepreneurs (not age!) - Download

Fourteen year old Alec Loorz, founder of Kids vs. Global Warming, proves that the entrepreneurial spirit isn't age-related and encourages other kids to get involved in preserving our planet now instead of waiting to become the future generation. The San Diego Software Analytics Forum offers updates about how this industry has evolved from operating in stealth mode to impacting businesses at all levels.


Published: November 12, 2008


Looking for answers in a questionable economy - Download

The economy is down and uncertainty is high. Raising money is always hard, but our turbulent times have slapped handcuffs on those who typically invest in businesses. Not only is getting an investor to say "yes" more challenging, but investors are equally reluctant to say "no." Either way, the result is a stalemate. Neil and Barbara assess their own battle scars to share clues that may help you to know when it's time to move on. ProQuo co-founder Steve Gal helps consumers gain control over their personal information while reducing junk mail. ProQuo is one of the many fast growing software analytics companies headquartered in San Diego


Published: October 29, 2008


Tracking down scammers and spammers - Download

Mike Cook, co-founder of ID Analytics, aims to make the credit world a safer place by enabling both industry and government to determine in real time whether people are, in fact, who they claim to be. He shares thoughts about the rapid growth and potential challenges facing the analytics industry in San Diego. Manvite founder Jonathan Sills juggles a start-up and a day job.


Published: October 29, 2008


Hold 'em or fold 'em? What's next for small business owners? - Download

Guest co-host Joe Davidson, chair of the Corporate Practice group at Allen Matkins, joins Barbara to discuss the mindset of venture capitalists and other early stage investors in the midst of the financial markets' turmoil. They offer advice to cash-starved entrepreneurs and, for those considering selling a company, Joe points out the pitfalls to avoid and provides an update on current merger and acquisition trends.


Published: October 22, 2008


The "mind reading" of analytics technology - Download

Have you ever been turned down for a credit card or contacted regarding possible fraudulent activity on your account? Meet Robert Hecht-Nielsen, co-founder of HNC Software and the science entrepreneur behind analytics software technology. Bob Slapin, executive director of the San Diego Software Industry Council, joins the show to talk about San Diego's leadership position in the fast growing analytics industry which will soon transform medicine, marketing and finance.


Published: October 22, 2008


Nature's fingerprints provide blueprints for future innovation - Download

A mistake does not mean failure. Neil and Barbara point out that it's only when we refuse to admit our mistakes or blame someone else for them that we fail. Accepting rational criticism for our blunders enables us to avoid repeating them. Helen Cheng, manager of conservation finance for the San Diego Zoo, explains the concept of biomimicry and how nature provides endless inspiration for significant innovation.


Published: October 15, 2008


A sleeping business that's a Beauty - Download

Baxter Healthcare chose to take a nap when their VP of Research and Development, Peter Farrell, PhD, DSc, AM, demonstrated a new medical device aimed at treating sleep disorders. Farrell describes how he and a team of investors purchased the rights, and 20 years later, ResMed has more than 3,500 employees and about $1 billion in annual revenue. Bouncing back after the bailouts-- Neil and Barbara share their frustration and thoughts about the current economic situation and proposed "solutions."


Published: October 15, 2008


The Future of Science Requires Us To BE WiSE today - Download

By definition, a breakthrough means moving into uncharted scientific territory. Neil contends that technology entrepreneurs who pride themselves on being "brainiacs" have to accept being productively stupid. Patricia Winter, project director for the San Diego Science Alliance BE WiSE Program, and Nancy Taylor, science coordinator for the San Diego County Office of Education, describe their unique efforts to advance K-12 science curriculum.


Published: October 8, 2008


At Red Door Interactive, "jerks" Are Shown the Exit Door - Download

Reid Carr started Red Door Interactive in 2002 when he was 25 years old. The company now has 50 employees, offices in San Diego and Denver, and annual revenues of $7.5 million. Reid says the company's success is due to creating a "jerk-free" environment, establishing core values, and daily three minute meetings.
Cri$is on every street: Neil and Barbara offer a new perspective on the meltdown in the financial markets.


Published: October 8, 2008


Credit Lehman's ASSets - Download

Neil and Barbara discuss the entrepreneurial lessons to be learned from Lehman Brother's greed, hubris and ultimate failure. Maverick economist Mark Skousen weighs in on the financial markets' meltdown.


Published: September 24, 2008


Fending the fees - tips for managing legal matters - Download

Neil and Barbara have more to say about the federal government's intervention in the financial markets. Are you legally spent? Randy Broberg, Chair of the Technology and Intellectual Property Practice at Allen Matkins, takes the client's perspective in "The Top 10 Rules of Hiring and Handling Lawyers" to maximize legal ROI.


Published: September 24, 2008


Locate the nearest exit - Download

Seeing "red" is only tolerable for so long. Realizing your business is in trouble is painful and humbling. Neil finishes his ten rules for overcoming denial and salvaging what matters most--people, integrity and your character. At the beginning of starting a company, you should also be thinking about the exit, contends Brian Sagi, CEO, Cerian Technology Ventures, LLC. Learn how to determine the best option for your company.


Published: August 20, 2008


Science education is more than a small problem - Download

Science education is more than a small problem

Math and science education in the US is a disaster. Barbara and Neil discuss controversial solutions with venture capitalist Larry Bock, the inspiration behind the 2009 San Diego Science Festival, and award winning scientists UC Davis Professor, Ivan Schwab (winner of the Ig Nobel prize for his research on why woodpeckers don't get headaches), and UC San Diego Professor, Ivan Schuller, who explains why nano has a "mega" future.


Published: August 20, 2008


Money isn't everything. - Download

Face it...you can only see "red" for so long. Realizing your business is in trouble is a painful and humbling. Neil shares ten rules for overcoming denial and salvaging what matters most--people, integrity and your character. Are you saving gas money or earning a profit? Consultant Pete Billiac offers advice on building a profitable home-based business and how to avoid so-called pyramid schemes.


Published: August 13, 2008


Getting "generations apart" together. - Download

Attorney Randy Broberg, chair of the technology and intellectual property practice at Allen Matkins, describes when the "head in the sand" approach to competitors' IP works and when it doesn't as he finishes his list of Top Ten Intellectual Property Mistakes. Bridging the generation gap in your work environment is easier said than done. Administaff district manager Lori Underwood shares tips for building successful teams and avoiding conflict among Traditionalists, Baby Boomers, Generation Xers and Millennials.


Published: August 13, 2008


Turning failures into accidental discoveries - Download

A recent MIT Sloan Management Review article addresses the value of mistakes and Neil relates how initial "oops!" have led to major breakthroughs. Twenty-two year old entrepreneur Bri Holt funded his second venture with money saved from starting a web design business in middle school. His practical advice works for entrepreneurs of any age.


Published: July 30, 2008


Purpose, potential and the power within - Download

During college, Janice Brown spent six months with the USO singing and dancing for our troops overseas. From this experience, she gained the self-confidence to leave Montana, and the owner of the Brown Law Group has never looked back. Learn more about her most recent project-Powerful Beyond Measure-aimed at helping others to act on their potential.


Published: July 30, 2008


Success isn't viewed through rose colored glasses - Download

Although optimism is common among entrepreneurs, intellectual honesty isn't. Neil expounds on prudent business strategies suggested by Mike Kucha, managing director of Timeline Advisers. Lubricating cogs in the wheels of Chinese business is difficult even for WD-40. CEO, Garry O. Ridge describes the challenges and issues they've faced in establishing this top-selling consumer product in China.


Published: July 23, 2008


Doing business in China: can profitability in the U.S. be translated? - Download

Callaway Golf's senior vice president-international, Thomas Yang, shares how they've tailored their clubs and business to meet Chinese golfers' needs as well as problems they've faced with counterfeit products. The San Diego World Trade Center serves local entrepreneurs in establishing businesses abroad. CEO and President, Bella Heule, and Asia Director, Scott Wang, discuss governmental and cultural constraints which may impact your business in China.


Published: July 23, 2008


Lee Iacocca challenges leaders to fill drivers' seats - Download

From government to business to community, leadership has fallen through gaping cracks in America. Neil contends that Lee Iacocca's new book, Where Have All the Leaders Gone? is right on the money. Speaking of money, Security Business Bank president and CEO Paul Rodeno advises entrepreneurs on how to secure funds with the least amount of aggravation.


Published: July 16, 2008


Preventing mistakes beats fixing them - Download

Avoiding mistakes. Intellectual property attorney Randy Broberg continues his list of "Top 10 Intellectual Property Mistakes." In our Show Me the Money piece, venture capitalist Bart Stuck, a partner with Signal Lake, shares his list of entrepreneurial mistakes and strategies to get an investor to say "yes."


Published: July 16, 2008


Becoming Brain Brilliant - Download

Why is it so difficult to do something new? Is multi-tasking truly possible? Brain Brilliant author AmyK Hutchens answers these questions while she reveals four important characteristics of the way our minds work.


Published: July 9, 2008


Mapping the Financing Trail - Download

Securing mid to late stage financing for your business can be a real cliff-hanger. Neil offers tips for staying on the path when others try to run you off as well as how to know when you've reached a dead end. BDO Seidman Tax Senior Director, Dorothy McLin, offers guidance on how to structure your company in its early stages to avoid facing costly mistakes down the road.


Published: July 9, 2008


Get a second life - Download

Balancing family, work and expertise. Neil, Barbara and guest co-host Randy Broberg discuss how companies are adapting "business as usual" to improve flexibility for both women and men in order to recruit and retain the best and the brightest. Philip Rosedale, creator of Second Life, an online 3-D virtual world, talks about starting and growing a real company based on virtual existence and forecasts potential challenges ahead. As a UC San Diego alumnus, Philip also describes what he wishes that he'd learned while in college.


Published: June 25, 2008


An intelligent look at Intellectual Property - Download

John Yamauchi and Dany Kitishian, the key organizers of the UCSD50K business plan competition, discuss what experience has taught them about inspiring and nurturing the next generation of entrepreneurs. Randy Broberg, chair of the Technology and Intellectual Property Practice at Allen Matkins law firm, shares his Top 10 Mistakes by Companies Regarding Intellectual Property.


Published: June 26, 2008


The first lady of wireless "dances" with the technology stars. - Download

Arlene Harris shares how she broke the glass ceiling in the wireless industry and about her newest venture-Jitterbug-a simplified cell phone for the generation who popularized the dance.


Published: June 18, 2008


Can manufacturing survive in high-tech San Diego? - Download

Retaining star employees involves more than money. Neil and Barbara talk about what it takes to keep top performers happy and motivated. Manufacturing expert Michele Nash-Hoff contends that drastic changes are needed to retain a healthy manufacturing sector in California and she discusses the impact of the declining U.S. dollar and escalating prices for oil, food and metal commodities on the industry.


Published: June 18, 2008


Don't believe your own B.S. - Download

If you look reality in the eye and you think it blinks, look again and make sure to put on your glasses, advises Neil, who recounts the difficulty in making a good decision. Software developer Rocky Smolin highlights lessons from his new book, From Program to Product: Turning Your Code into a Saleable Product, aimed at guiding software entrepreneurs from "brainchild" applications to commercial products.


Published: June 4, 2008


Failure is a dress rehearsal for success - Download

Entrepreneur and venture capitalist, Larry Bock, was turned down by every medical school to which he applied, and was later rejected for the job that he wanted. Learn why these were mere speed bumps on the road to his success. Joined by Executive Director, Allison Rynne, Larry unveils his newest passion, the San Diego Science Festival which will launch in March 2009. This unique event celebrates the remarkable science and innovation taking place in our community and encourages the next generation to embrace science-related careers.


Published: June 4, 2008


Prepare your own agenda - Download

Whether it's raising venture capital or raising votes, Neil and Barbara point out that positioning yourself or your company before others do it for you is key to success. And…is there a way to cheat honestly? Always be aware of the fine line and know when not to cross it.


Published: May 21, 2008


Enterprising America's future - Download

Peter Duncan and Debe Berger, organizers of Camp Enterprise, a three-day San Diego Rotary sponsored workshop for high school juniors, share how this program teaches students the basics of starting a business. Neil and Barbara also get the "inside scoop" from recent student participants.


Published: May 21, 2008


What drives the "I think I can" entrepreneur? - Download

Neil and Barbara discuss why being told "no" motivates successful entrepreneurs. UC San Diego political science professor James H. Fowler describes his Las Vegas "epiphany" during which he found a social link to obesity and a genetic link to voter turn-out.


Published: May 14, 2008


Colbert effect: fact or fiction? - Download

UC San Diego political science professor James H. Fowler demonstrates more examples of predictable social and behavioral outcomes including how societies reform freeloaders and whether the Colbert Effect for political candidates is "real." Neil and Barbara address the concept of "life balance" and share tips for keeping all of your oars in the water.


Published: May 14, 2008


Finding the Filet Mignon in spam - Download

Neil reminds listeners of Baby Rule #101: "It's what you don't know that you don't know that will kill you" and shares unexpected results from pursuing an email solicitation that normally would have been deleted as spam. Hedge fund manager Jim Simons explains why he started Math for America, a program aimed at preparing teachers to develop the next generation of mathematicians who will join the ranks of math "whizzes" and Google founders, Larry Page and Sergey Brin.


Published: May 7, 2008


Noodling your way to success - Download

Math for America arrives in San Diego! Barbara and Neil talk with executive director, Barbara Edwards. Wondering what your start-up will be worth in five years? Bob Goodson, co-founder and CEO of YouNoodle.com, describes his online start-up predictor.


Published: May 7, 2008


One man's dinghy is another man's yacht - Download

Wish you could own The Maltese Falcon luxury sailing clipper? Neil and Barbara examine the definition of "enough" and share research that supports why Tom Perkins' $180 million yacht may not lead to happiness, but an extra $100 in your wallet might. Looking for ways to stimulate your creativity? Step away from your routine and plan a business trip.


Published: April 30, 2008


Envisioning a solar future - Download

Well-known San Diego Architect, Robert Noble, and serial entrepreneur, Karen Morgan, left their prestigious positions to reach for the sky and start Envision Solar.


Published: April 30, 2008


Maddy Jennewein and Beverly Yeh - Download

Maddy Jennewein and Beverly Yeh, who won a first place at the San Diego Science Olympiad, make science come alive at the sound of music.


Published: April 30, 2008


Gambling on your company's future? - Download

Neil and Barbara address the growing trend of prediction markets among American businesses and explain why employees are more successful than management when "betting" on which products or strategies a company should follow.


Published: April 23, 2008


Corporate America gets a "free lunch." - Download

Pulitzer Prize winning author David Cay Johnston, shares insights from his recent book, Free Lunch-How the Wealthiest Americans Enrich Themselves at Government Expense and Stick You With the Bill, and points out how our government's tax subsidies encourage corporate welfare. An Irish entrepreneur talks about SDSU's Venture Challenge business plan competition changed his life.


Published: April 23, 2008


"D" is for debt…and dangerous - Download

Neil and Barbara discuss why entrepreneurs will generally do best by seeking equity positions for investors…remember Baby Billionaire Rule #41: Debt starts with a "D," and "D" is for dangerous. Executive coach, Bertram C. Edelstein, PhD, talks about behaviors that entrepreneurs and executives can change, as well as those they can't.


Published: April 16, 2008


Bootstrapping a Biotech Start-Up - Download

Dr. Roberta Gottlieb, Director of SDSU's BioScience Center and entrepreneur, is starting a life sciences company the "old-fashioned way"-a little bit at a time. Attorney Randy Broberg, chair of the Technology and Intellectual Property Practice at Allen Matkins, cautions entrepreneurs to protect their trademarks-the small upfront expense prevents costly repercussions down the road.


Published: April 16, 2008


Solidus Networks proved the Greater Fool Theory is still alive - Download

Securing venture capital money is not the "Holy Grail." Neil illustrates examples of VCs who either missed the boat or jumped onboard a sinking ship and describes why preparation, passion, timing and luck transform an idea into a business. Serial entrepreneur Sherri Neasham describes how her company, LeadFusion, was re-invented on the Web and remains "cutting edge" in providing on demand eMarketing solutions to the financial services industry.


Published: April 11, 2008


Office politics shouldn't be deadly - Download

Grace Judson, the owner of Svaha Concepts, shares her workbook "The Five Deadly Shoulds of Office Politics that Maul, Mangle and Murder Careers (and What to Do About Them)." She contends that managing office politics isn't magical, and explains why resisting the political culture of the workplace may turn your career into a "toad."


Published: April 11, 2008


Why does the US send the best and brightest away? - Download

Neil contends that US immigration policy is all wrong. We allow foreign scientists and engineers to come to America for advanced degrees and training, but instead of enabling them to stay and use their talents to create new industries and jobs, our laws are designed to send them home. Denise Shiffman, author and viral marketing strategist, contends that the six "V's" have replaced the four "P's" of marketing in our technology-driven age.


Published: April 4, 2008


KidZui: adding the "eye" to Internet for kids. - Download

Serial entrepreneur Cliff Boro, co-founder and CEO of KidZui a parental-control browser service, talks about the ups and downs of starting a company, closing the deal with a venture capitalist, and bringing a new product to market in a space where others have failed.


Published: April 4, 2008


Are you a mentorable CEO? - Download

Having judged numerous business plan competitions, Neil questions the value of these contests in promoting entrepreneurial success. Hus Tigli, chairman of the board of the Chairmen's RoundTable (CRT), explains common mistakes that companies make and what qualities CRT looks for in a company, as well as its CEO, when deciding whether or not its pro bono mentorship program would lead to future success for the company.


Published: March 28, 2008


Starting the next Qualcomm - Download

John Yamauchi, president of the UCSD50K Business Plan Competition, describes the challenges in establishing an entrepreneurial culture at UCSD and how the competition aims at creating the next Qualcomm. Around the world, women seek to "raise their villages" above poverty. Barbara shares insights from her recent meeting with 14 Central American women entrepreneurs who are rapping on their countries' "glass ceilings".


Published: March 28, 2008


Get into the game--from the sidelines to the headlines - Download

From rating movies to negotiating business deals, human behavior is predictable. Neil illustrates how past behavior patterns can be used to forecast future choices. Beth Walsh and Bonnie Shaw, co-owners of the Clearpoint Agency, talk about structuring and starting their public relations firm as well as how they maintain "clear" focus despite differing points of view.


Published: March 21, 2008


Marketing on YouTube instead of the boob tube - Download

Beth Walsh and Bonnie Shaw, owners of the Clearpoint Agency, elaborate on how their public relations firm has adapted to growth and high-tech marketing and share 10 tips for improving your company's public image. Andreas Roell, founder and CEO of Geary Interactive, describes how small companies can follow corporate giants like Coca Cola in using low or "no" cost marketing alternatives to promote their products and services.


Published: March 21, 2008


Trimming options may be the best option - Download

Eliminating an option may cause psychological pain and loss, according to a recent study at MIT, even though we know that it's irrational. Barbara talks about the importance of balancing focus and options to make rational business decisions. Entrepreneur, angel investor and University of Southern California professor Steve Goldberg offers advice on estimating how much money you'll need to raise and discusses operating strategies for early stage companies.


Published: March 14, 2008


Not your average "Joe" - Download

Christian Braemer, the founder of Joe Media Inc., discusses quitting his job, downsizing his lifestyle and starting a company to deliver advertiser sponsored Wi-Fi access in restaurants and other public places.


Published: March 14, 2008


The loveable fool vs. the competent jerk - Download

Barbara asks whether you'd rather hire the loveable fool or the competent jerk and the pros and cons of each. Robert P. Akins, Ph.D., and Richard L. Sandstrom, Ph.D., the co-founders of Cymer Inc., talk about starting the company in 1986, the ups and downs of the last 22 years, how they've adapted as the company has grown, and the challenges ahead. In 2007, Cymer reported revenues of more than $500 million.


Published: March 7, 2008


Two UCSD Physics Ph.Ds transform semi-conductor manufacturing - Download

Robert P. Akins, Ph.D., and Richard L. Sandstrom, Ph.D., the co-founders of Cymer Inc., talk about starting the company in 1986, the ups and downs of the last 22 years, how they've adapted as the company has grown, and the challenges ahead. In 2007, Cymer reported revenues of more than $500 million. Attorney Randy Broberg, who chairs the Technology and Intellectual Property Practice Group for Allen Matkins, shares the "Top 10 Rules of Hiring and Handling Lawyers."


Published: March 7, 2008


The list is endless…what's next for Craigslist - Download

Neil correlates experience with good decision making and explains why bad judgment often leads to valuable long-term business experience. Craigslist CEO, Jim Buckmaster, talks with Neil and Barbara about where this popular web site is headed and why they're satisfied with leaving money on the table.


Published: February 29, 2008


The boss has a right to know…or does he? - Download

Adam Rothenhaus explains how he turned the "time is now" concept into an attention-getting product and Neil and Barbara offer advice on next steps for this start-up business. Employment attorney Amy Wintersheimer, a partner with the law firm of Allen Matkins, explains when it's legal for the boss to snoop on his employees.


Published: February 29, 2008


True customer service is always open - Download

Baby Rule #289: Customer service is absolutely critical and is not easy to do well. It needs to be practiced 24x7. Barbara and guest host Bruce Bigelow lament the growing absence of good customer service and remind listeners that valuing customers increases the value of their companies exponentially. Alan Sorkin, a driving force behind San Diego Social Venture Partners, describes how entrepreneurs are applying business principles and accountability to their charitable giving.


Published: February 22, 2008


Venture capital meets philanthropy - Download

Alan Sorkin, a driving force behind San Diego Social Venture Partners, describes how entrepreneurs are applying business principles and accountability to their charitable giving. Email marketing whiz Ron Cates highlights how to ensure your company's email newsletter stands out amid the flood of inbox messages.


Published: February 22, 2008


Accidental Innovation - Download

A great deal of what passes for innovation is not planned but is really accidental. Neil contends that not all accidents are created equal, and one of the tricks is to know which accidents are valuable and which are messes that just need to be cleaned up. Dr. Judy Muller-Cohn and her husband Dr. Rolf Muller, the founders of Biomatrica, discuss how they keep their award winning company on the cutting edge.


Published: February 15, 2008


Raising money and children - Download

Dr. Judy Muller-Cohn and her husband Dr. Rolf Muller, the founders of award winning Biomatrica, tell Neil and Barbara how they've stay married while enduring the stresses of starting a company, and raising money and children. Dr. Philip E. Bourne, the winner of the first phase of the UCSD50K Business Plan competition, pitches SciVee-a "YouTube for scientists"-and gets advice from Neil and Barbara.


Published: February 15, 2008


King or rich: The entrepreneur's dilemma - Download

Raising venture capital generally involves giving up control of your company for the opportunity to grow faster and bigger...after all, you can't hold the purse strings if it isn't your purse. Neil addresses this dilemma and prepares founders to give up their CEO "crown" in lieu of acquiring wealth. Members of the all-girl robotics team, Einstein's Daughters, share how they combined innovation and ingenuity to bring their award-winning robot to life.


Published: February 8, 2008


Going paperless in a cluttered world - Download

San Diego start-up Home2Office targets companies' concerns about lower productivity from teleworking staff by offering software solutions and risk management services designed to improve performance. Is clutter confounding your effectiveness? Attorney Randy Broberg explains how his paperless strategy has dramatically improved his work effort.


Published: February 8, 2008


Finders, keepers…tips on finding and keeping customers and cash. - Download

Segment 1: Starting your business is like running a marathon…entrepreneurs who view it as a sprint, seldom succeed. Neil and Barbara illustrate the importance of Baby Billionaire Rule #84: "Find a customer, listen to your customer, love your customer and cherish your customer," through their mistakes and accomplishments. Venture capitalists Kimberly Davis King and Dr. Killu Sanborn, managing directors with Hercules Technology Growth Capital, discuss hot investment targets and how to secure financing.


Published: February 1, 2008


Finders, keepers…tips on finding and keeping customers and cash. - Download

Venture capitalists Kimberly Davis King and Dr. Killu Sanborn, managing directors with Hercules Technology Growth Capital, talk about how they broke the glass ceiling in the male dominated VC industry while balancing their careers and families. Attorney Jeremy Glaser, partner with Morrison & Foerster, offers advice on negotiating with VC's and sealing the deal.


Published: February 1, 2008


Negotiating by concession rather than aggression yields results. - Download

To succeed in negotiating, you must be willing to concede. Neil offers advice on getting to the heart of negotiations by focusing on what the parties need and why they need it - an important key to reaching mutually beneficial agreements. Learn how a copier sales executive became an entrepreneurial success by not duplicating the usual "grind." Elan Organic Coffees founder and CEO, Karen Cebreros, describes how she has grown her business to more than $10 million in annual revenues using untraditional means.


Published: January 25, 2008


Outsourcing employee administration makes cents. - Download

Do you really need that employee handbook? Are you're getting a good deal on health insurance for your employees? Are you up to date and in compliance with employment laws and regulations? Neil and Barbara talk with Ross Astramecki, a regional manager for Administaff, which offers outsourced human resource services to small and medium-sized businesses. Neil shares more negotiation tips, including the importance of advancing and balancing multiple issues simultaneously.


Published: January 25, 2008


AIRSIS CEO Dean Rosenberg shares how failures lead to fortunes - Download

Neil and Barbara explore why successful entrepreneurs make mistakes. They maintain that "mixing it up" avoids stagnation and helps forge new and better paths in achieving success. Levi Strauss went to California during the Gold Rush, but instead of mining gold, he made a mint selling picks, shovels, and blue jeans to prospectors. AIRSIS CEO Dean Rosenberg explains how his company developed PortVision®, which recently won CONNECT's Most Innovative New Products Award. He reveals how his past mistakes along with the trials of raising money from "angel" investors have honed his skills in developing successful ideas.


Published: January 18, 2008


Nell Merlino, founder of Count MeIn and the Make Mine a $Million Business program. - Download

Women are starting businesses in record numbers, yet 70 percent of them have revenues of less than $50,000 per year. Nell Merlino, founder of Count Me In, a micro-lender aimed at promoting economic independence and growth of women-owned businesses, says access to capital is only part of the problem, mentorship and best practices teaching are key to women entrepreneurs growing their businesses to the next level. The goal of their new program Make Mine a Million $ Business is to inspire one million women entrepreneurs to reach annual revenues of $1 million by the year 2010. Neil and Barbara offer a smorgasbord of entrepreneurial thoughts including recognizing that "Aha!" moment, raising money and breaking the glass ceiling for women entrepreneurs.


Published: January 18, 2008


The Zen of Business Plans and the Business, the Boardroom and the Bedroom - Download

Do you really need to write that business plan? Neil and Barbara have some strong opinions and some new rules for "The Baby's Book on Becoming a Billionaire." Rule #101: It's what you don't know that you don't know that will kill you. So how do you find out what you don't know? Immigrant and women entrepreneurs are playing a key role in the growth of the U.S. economy. Neil and Barbara talk with Zeynep Ilgaz and Serhat Pala, a young married couple about how they started their business with their credit cards, how they get along at work and how they separate their work and personal lives.


Published: January 4, 2008


The Business, the Boardroom and the Bedroom, the Elevator Ride and Exporting Your Way to Growth - Download

More with Zeynep Ilgaz and Serhat Pala who moved to San Diego from Turkey and used their credit cards to start their business. In The Elevator Ride, an entrepreneur pitches his business concept and gets advice. As the prospect of a recession looms, exporting can be a way to find new customers. Bella Heule, CEO of the San Diego World Trade Center, and Maria Chan, vice president of City National Bank, offer practical "do's" and "don'ts" on how to get started and manage an exporting program.


Published: January 4, 2008


Professor William Duggan, author of "Strategic Intuition," teaches us how to turn a flash of insight - Download

Although entrepreneurs must think on their feet, Neil and Barbara discuss the pitfalls of spontaneous decision making since our natural tendency is to satisfy our immediate desires instead of long-term benefits.

Windfalls rarely fall in your lap. Rather, professor William Duggan, author of "Strategic Intuition," contends that big ideas are the result of carefully pondering problems, compiling information and experience, and realizing the "aha" moment when a solution arises.


Published: December 21, 2007


Kathy Fackler on amusement ride safety and outsourcing expert Chris Harris - Download

After her five year old son lost part of his foot while riding a roller coaster, entrepreneur Kathy Fackler turned her pain into purpose and started www.saferparks.org, a non-profit aimed at improving and regulating amusement park safety.

Business without borders. Outsourcing expert Chris Harris shares which aspects of your small business can be successfully managed by others.


Published: December 21, 2007


Springsteen and Donald Trump teach very different lessons and led software entrepreneur Pamela Coker - Download

Neil and Barbara explore how super star Bruce Springsteen mixes reputation with innovation, meets and exceeds audiences' expectations, and shares the credit with his band-important lessons for all organizations. The latest edition of The Trump Watch provides an update on how "the Donald" has become the most self-absorbed champion in the history of outrageous promoters.

As one of a few women CEOs in a male dominated industry, Pamela Coker co-founded Acucorp, a global business software company in 1988. Despite challenges and opposition, she ultimately persevered; the company sold for $51 million in 2007. Pamela talks about getting through the dark times and what it takes to be an entrepreneur.


Published: December 7, 2007


More with Pamela Coker and intellectual property attorney Randy Broberg - Download

Intellectual property attorney Randy Broberg, a partner with the Allen Matkins law firm, explains the ins and outs and pros and cons of trademarks, copyrights, patents and trade secrets-and cautions listeners to be willing to pay to properly protect their businesses.


Published: December 7, 2007


First three rules from "The Baby's Book on Becoming a Billionaire." - Download

The first three rules from "The Baby's Book on Becoming a Billionaire" are common sense, but they aren't commonly followed. Rule #1: Return every email and phone call. Rule #2: Networking is a profession-become a professional at it. Rule #3: Go to every meeting--particularly the ones you don't want to go to. Neil and Barbara describe how these simple steps will make or break your entrepreneurial success.


Published: November 30, 2007


Ken Kalb talks about raising money and coming up with successful business ideas. - Download

After starting out as a Hollywood producer and writer, award winning serial entrepreneur Ken Kalb became a technology CEO. Ken was the co-founder of Continuous Computing, a telecom company which raised over $50 million in venture capital and won CONNECT's Most Innovative New Products Award. He was also the CEO of SearchRev, a leading developer of search engine marketing technology that was sold to AKQA. Ken talks with Neil and Barbara about raising venture capital, coming up with the next great idea, building effective teams and what keeps him up at night.


Published: November 30, 2007

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